Failure is part of the process, only if you believe the process is part of your destiny.

Joy McLaughlin-Harris

We help faith-based entrepreneurs expand, rebrand and make money in your sleep.

If you are ready to expand, rebrand and make money in your sleep, check out our services below.

Take Advantage Of Our signature Services:


These 1.5 hour sessions are designed to shift your business by creating passive income or preparing your business foundation for elevation. 30 minute power follow-up session after 30 days.

(UBE) Ultimate Brand Experience VIP Day

This is our #1 seller brand package that includes all things branding. 4 Hours of Brand Clarity, Strategy and Execution. This VIP day helps with pricing, packaging and positioning.

BE ( Brand Evolution) Mastermind

12 month mastermind designed to shift your business from trading time in for money to making your money work for you. This includes TOJ 2 signature events, 50% off Shift Retreat Signature Branding Shoot ad more.

Touch of Joy Protection Plan

Legal services provided by lawyers to assist you with all things legal for your business. It assist with contract work, trade mark, provides legal protection and more. No Business can afford to be without legal protection.

Are you ready to elevate your life?

We help church leaders & faith based entrepreneurs expand, rebrand, and make money in your sleep to make the shift from trading time in for money to getting your money to work for you.

Working with Joy and being her mentee has changed my whole life spiritually, mentally and financially! Using her strategies, setting goals and truly believing has gained me $3k a week! I have NEVER made this type of income in a week. Thank you Joy and I thank God for connecting us! God is the plug but she's my extension cord.
Endia President
Essence of Beauty & Day Spa
Joining S2E has been a blessing to my spiritual, personal & business development. I've been able to obtain my LLC and launch my business with the tools, training programs and resources provided by Joy. I am now increasing my business value to my branding clients by leveraging the knowledge gained from her Making the Shift book & the S2E platform.
Donte' Pickens
dModest Joy Custom and Clothing LLC