I am Dr.Joy!

Shift Doctor™️, Speaker, Author

Years of Experience
Best Selling Books
Happy Clients
Success Stories

A Special Approach To Every Client!

Helping You Create a
Life You Love!

Dr. Joy McLaughlin-Harris, a native of Gadsden, South Carolina, is a shift speaker, author, leadership educator and Rebrandologist™️. She is the owner of Touch of Joy International, LLC. She is also the founder of Touch of Joy Youth Foundation, an organization dedicated to providing scholarships to young entrepreneurs starting their first businesses. 

Receiving multiple awards over the past 12+ years, Dr. Joy has established herself as a force of leadership, business, and success. She was recently name top 25 women to follow in Idominate Magazine. Dr. Joy was crowned as Columbia, South Carolina’s Phenomenal Woman of the Year in 2011 and Mompreneur of the Year in 2019. Recognized by several magazines for her significant philanthropy and service to the community, Dr. Joy has also been featured on multiple television outlets as a successful business owner and community leader.  

Teaching leadership, entrepreneurial strategies, and mindset transformation across the globe, Dr. Joy is committed to creating a platform for women of color to flourish as community leaders and successful entrepreneurs. She is also dedicated to helping faith-based entrepreneurs make the shift from trading time for money to allowing money to work for them through her 3 M’s Approach (Mindset, Maximize, Monetize). Her energetic, go-getter attitude motivates countless clients to take possession of their future while creating generational wealth and influence. 

Full of creativity and innovation, Dr. Joy embodies the meaning of her name, bringing a sense of delight, fulfillment, and happiness to everything she touches. She is a Doctor of Philosophy, has a Bachelor’s degree in Psychology and a Master’s degree in Organizational Leadership and Development. In addition to being a profitable entrepreneur, she is a renowned author, Certified Financial Literacy Coach, Certified Business Coach, community activist, wife, and mother. Joy wholeheartedly believes, “When you shift your mind, you shift your life.”


Working with Joy and being her mentee has changed my whole life spiritually, mentally and financially! Using her strategies, setting goals and truly believing has gained me $3k a week! I have NEVER made this type of income in a week. Thank you Joy and I thank God for connecting us! God is the plug but she's my extension cord.
Endia President
Essence of Beauty & Day Spa
Joining S2E has been a blessing to my spiritual, personal & business development. I've been able to obtain my LLC and launch my business with the tools, training programs and resources provided by Joy. I am now increasing my business value to my branding clients by leveraging the knowledge gained from her Making the Shift book & the S2E platform.
Donte' Pickens
dModest Joy Custom and Clothing LLC